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Citrix appoints new APJ field CTO & tech strategist

02 Dec 2019

Citrix has appointed a new technology strategist and field chief technology officer (CTO) for the Asia Pacific and Japan (APJ) region.

To be based from Citrix’s Sydney offices, Safi Obeidullah will begin his new role from January 2020.

He will lead the company in developing new customer relationships, evangelising the importance of employee experience through flexibility and collaboration and delivering flexible working solutions. He will report to Citrix vice president and CTO Christian Reilly.

Citrix Australia and New Zealand area vice president Erin Butler speaks highly of Obeidullah’s work with Citrix in the past.

“The entire A/NZ Citrix team can attest to the incredible impact Safi has had on our business. He is incredibly dedicated and passionate about our business – he breathes our vision and strategy and he continues to push the company and advocate for our needs from the business,” says Butler.

“In his new role, he’ll be able to advocate and evangelise our strategies more broadly across APJ and the globe. We are delighted to see Safi move into this new role and we all know that this will have a profound impact on the broader business.”

Obeidullah has more than 20 years of experience in IT, primarily focused on end user experience.

He has been a key member of the Citrix Australia and New Zealand (A/NZ) team for the past nine and a half years, and the last seven as Citrix’s Director of Sales Engineering in A/NZ supporting customers to realise their own digital transformation and implement improved employee experience for some of Australia’s largest brands.

Obeidullah says he looks forward to continuing to support Citrix’s partners and customers, as well as expanding relationships to markets beyond Australian and New Zealand.

He also looks forward to “helping customers with improved employee experience and flexible working solutions while tackling a new set of technological challenges that are shaping the future of work”, he says.

“As someone who first started working with Citrix technologies in the late 90s, it’s an honour to be able to represent Citrix in this capacity and I’m really excited about the direction that the company is taking.”

Butler concludes, “Safi’s journey through Citrix is a testament to his passion for our customers and the outstanding impact he has made on our business. We are firm believers in promoting from within and we’re fortunate we can have Safi continue to make an impact on our organisations and help to drive outcomes that matter for Citrix and our customers across the region.”

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